Get Mobile or Die: Google
Google, the world’s #1 search engine, is forcing companies to make changes to their websites. As of April 21, Google’s new algorithm began discerning what websites are mobile-friendly. Those that are not will get lost in cyberspace.
An increasing number of people are surfing the Internet on their mobile phones – 60% today. And more and more consumers are shopping on their smartphones.
This trend means the stakes are high in capturing the online shopper. Google was losing ground to the various apps that exist today, and so, it had to make a move to regain some of that lost business. To put it into perspective, Google saw its mobile search revenue drop from 83% to 68% last year.
What does this mean to businesses? You need to ensure your website is mobile-friendly or your ranking will drop farther and farther out of sight on mobile searches. This new search parameter applies only to mobile devices. Searches on desktops and laptops remain unchanged.
Not sure if you are mobile-friendly? Here is an easy test. Go to your website on a smartphone. If it is just a miniature of your full site, it’s not mobile.
Our clients don’t have a problem because we build our sites to be responsive, which means they automatically discern what device they are being opened on – desktop, laptop, tablet, smartphone – and configure themselves accordingly.
But, I’m surprised by the number of sites that are not responsive. Many belong to small businesses, but a number of large firms have failed to ensure their sites are mobile-friendly.
Their fate? “A lot of small businesses are going to be really surprised that the number of visitors to their websites has dropped significantly,” Itai Sadan, CEO of website builder Duda, told Business Insider. “This is going to affect millions of sites on the Web.”
The message therefore is to get mobile or disappear.
If you would like a free consultation about ensuring your website is mobile-friendly contact us at firstname.lastname@example.org.