L.J. Barton Mechanical, founded in 1990, wants to grow annual sales from $20 million to $75 million over the next five years. The first step was to freshen up its brand and create a website that was contemporary and up-to-date. The original site was created years ago and looked dated. So much research and background checking is done online today that a current, well-designed site is a must. The sales director credited the redesigned website and newly created sales collateral with landing a major contract.